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BUSINESS
Innocentive, the website that gives cash rewards for the best solutions to posted scientific problems, has expanded its reach with German and Russian versions of its site. Germany offers a fast-growing community of scientists, professors, and students, the company says, while in Moscow, InnoCentive is working with various national academies and ministries. "Russian scientists will benefit by gaining access to problems around the world and potentially collaborating with global firms that have no current research presence in Russia," InnoCentive Chairman Alpheus Bingham says. "The worldwide scientific community that InnoCentive has developed continues to grow daily," adds Ali Hussein, vice president of marketing. "We have 10,000 scientists--more non-U.S. than U.S.--in our solver base." Hussein joined InnoCentive in August from Amazon.com, where he was director of marketing and development for its wireless initiative. Earlier this summer, InnoCentive created an alliance with a laboratory network in India to reach scientists there and launched a Chinese-language version as well (C&EN, July 8, page 17). The rest of the European Union, Eastern Europe, Turkey, and Israel also are areas of interest, Hussein says, and the company will be contacting major chemical groups in various countries. InnoCentive will travel to India again soon and also to Poland to celebrate the 25th anniversary of Eli Lilly in the country. Lilly, which launched the e-business venture just over 14 months ago, is the primary poster of problems on the site; InnoCentive has signed on another undisclosed solution-seeking company. Last week, InnoCentive gave $20,000, its 16th award, to chemist Vladimir Belov, a senior researcher at KAdemCustomChem in Göttingen, Germany. To date, the site has awarded a total of $350,000, with another $805,000 still up for grabs.
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