What Goes into Good Web Design? A Report on the New ACS Web Site

The American Chemical Society launched a new Web site and with it, ushered in a new era of accessibility to information on the Internet for its members and the general public. With a focus on usability, even novice users now have the ability to find what they need and accomplish their goals thanks to a global navigation panel of commonly requested subject areas, an intuitive architecture of content, and an easy-to-follow format of individual Web pages. The site also features a breadcrumb trail so users always know where they are and how they got there, and provides a unified look and feel across all pages to improve user experience.