BUSINESS

Channel	% of sales electronically	Description (Examples)
High-value interactive	60-80%	Integrated and direct, secure procurement channel allowing producers and strategic customers to share production forecasts and inventory positions (Shell Chemicals)
Low-cost interactive	10-20	Direct channel for reliable self-service products and services that are at a low cost to provide (GE Plastics' Polymerland)
Virtual marketplace	10+	Single-source, electronic procurement that aggregates products and services from across the industry (e-Chemicals, Chemdex)
Trading/spot auction	5-10	Dynamic matching of buyers and sellers in real time for anonymous, secure transactions (CheMatch, ChemConnect)
Reverse market	5	Dynamic process where price-sensitive purchasers initiate bidding for specific products through a third-party service; producers compete for the sale (FreeMarkets)
Infomediary, portal, or e-procurement	1-2	Information provider and link to other channels (The Plastics Network, VerticalNet)