Online business sustainability reporting
Few corporations fully take advantage of the Web as a vehicle for reporting information about their efforts to become more sustainable, claims SustainAbility, an international management consulting group that focuses on sustainability issues. Sustainability reporting on the Web has a different agenda from paper-based reporting, and the old tools and styles just arent good enough, according to Virtual SustainAbility: Using the Internet To Implement the Triple Bottom Line. The triple bottom line is meant to incorporate environmental and social concerns, as well as economic issues, into business decision making. The report argues that just putting information on the Web isn?t always enough to make it credible. Readers need to be confident that the Web site is relevant, reliable, and appropriate. For examples of how businesses can use the Web to best effect, check out the report at www.virtualsustainability.com. KELLYN BETTS